An independent remote team building digital products since 2020. We design, build, and ship our own publications, job boards, directories, data products, and AI-native tools. Registered in Lithuania. Partners work from Vilnius and Alicante.

Is Craftled an agency?

No. Craftled is a portfolio company. We own and operate our products and publications. Consulting is a capped sideline for a few B2B PLG companies, not the core model.

How is Craftled different from a content agency?

Agencies rent distribution and staff accounts. We own the sites, the ads network, and the software. When we consult, partners ship on those same systems.

Edgaras Benediktavicius, Isabella Russi Gallon, and Tomas Laurinavicius. Legal entity: Craftled, MB.

How do I work with Craftled?

business@craftled.com for partnerships, acquisitions, or consulting. Product help: support@craftled.com. Affiliates: affiliates@craftled.com. We work asynchronously and online only. Consulting offer: craftled.com/consulting.

Where is Craftled based?

Craftled, MB is registered at Eduardo Andre 14-5, Vilnius, LT-02232, Lithuania. The team is fully remote.

About Craftled. A remote team of three. Since 2020.

Craftled is a remote team of three that designs, builds, and operates its own media and software. Publications, job boards, directories, data products, and AI-native tools. Since 2020. From Lithuania, working online.

Partners: 3
Since: 2020
Unique visitors: 2.6M+
Active projects: 23

How we got here. Stay lean. Stay profitable. Stay ethical.

We started with no-code tools and Content Writing Jobs, a job board for writers. That became Best Writing, a writing marketplace. Then we renamed the company Craftled: one holding company for every product we ship next.

The through-line never changed. Stay lean. Stay profitable. Stay ethical. Build small bets we own end to end, not client work we rent out and forget.

We take cues from calm operators: 37signals, Daniel Vassallo's Small Bets, Pieter Levels, and saas.group. Sometimes boring. Usually shipping.

See the full portfolio on the homepage.

What Craftled does. Media, software, and a small consulting door.

We own the media

Niche publications for knowledge workers (writers, marketers, designers, founders, engineers). Epigraph Media sells self-serve ads across that owned network (1M+ readers a year on-site).

We ship the software

Tools we design and run ourselves: job data (Bordfeed), open-source job boards (Bordful), agent-native video (OpenKlip), and other products in the portfolio.

We keep consulting small

A capped 4-Month Revenue Makeover for B2B PLG SaaS and AI companies that need decision-stage SEO and AI visibility. Partners do the work. Four active companies max. Not an agency floor.

We host builders and ship utilities

Vibe House is an invite-only micro-retreat. Public tools: Blueprint and the Invoice generator.

What makes Craftled different. We own the inventory.

We own the inventory.: Agencies buy or rent distribution. We write, ship, and monetize properties under one company. Ads, products, and the rare consulting seat sit on assets we control.
Partners ship.: Edgaras, Isabella, and Tomas still do the work. No junior handoff layer on company deals or consulting.
Portfolio, not a venture studio.: Three people. Remote since day one. Shared ops and one legal entity, many named products. Inspired by small-bets culture, not fundraising theater.
Online only.: Email-first. Async by default. Vilnius registration, day-to-day across Vilnius and Alicante.

Who this is for. Knowledge workers, and a few B2B teams.

Writers and creator-publishers using Best Writing and Content Writing Jobs
Marketers and SEOs reading Marketful or buying Epigraph placements
Designers and researchers on UI Things and UX Crush
Founders and operators reading You Startups, Just Pricing, AI Turnpoint, ProdHire
Engineers and agent builders using Pynions, API Cut, Bordfeed, Bordful, OpenKlip, Artifactbase
B2B PLG SaaS and AI teams (roughly $20k-150k MRR, English-speaking markets) who want the Revenue Makeover when comparison and AI visibility matter
Builders invited to Vibe House

Latest from Craftled.

If you want a large content agency or blog volume for its own sake, we are the wrong door.

Principles. Nerds, artists, and builders. Our way.

First do it, then improve it.: Everything starts small and fast. Overthinking is optional.
Stay lean and move fast.: Simplify. Keep costs low. One spreadsheet beats theater.
People over quick money.: Long game. Make friends along the way.
Build exciting things.: If it is not fun, why start your own business?
Ask questions.: Curious by default. Humans and AI both get interrogated.
No drama.: Be nice. Build calmly.

The team. Co-founded in 2020. Legal entity: Craftled, MB.

Edgaras Benediktavicius (Ed)
Vilnius, Lithuania
Edgaras Benediktavicius, called Ed, is a co-founder of Craftled and one of the three partners who still do the work. He is a product designer and developer based in Vilnius, Lithuania. His practice is UX and UI, design systems, and content sites. Craftled has been a remote team of three since 2020, registered in Vilnius as Craftled, MB. Edgaras works asynchronously with Isabella Russi Gallon and Tomas Laurinavicius. There is no junior handoff on company deals or consulting. The partners design, build, and operate their own publications, job boards, directories, data products, and AI-native tools. His public site is edgaras.com and he posts as @edgarasben.
edgaras.com@edgarasben
Isabella Russi Gallon (Isa)
Alicante, Spain
Isabella Russi Gallon, called Isa, is a co-founder of Craftled and one of the three partners who still do the work. She is a UX and UI designer and a content writer based in Alicante, Spain. Her practice covers research, prototyping, copy, and graphic design. Craftled has been remote since 2020, with Vilnius registration and day-to-day work across Vilnius and Alicante. Isabella works asynchronously with Edgaras Benediktavicius and Tomas Laurinavicius. The company ships its own media and software under one legal entity, Craftled, MB, rather than handing the work to a junior layer. Her public site is isarussi.com. She is on Instagram as @isa_russi10 and on LinkedIn.
isarussi.com@isa_russi10LinkedIn
Tomas Laurinavicius (Tom)
Alicante, Spain
Tomas Laurinavicius, called Tom, is a co-founder of Craftled and one of the three partners who still do the work. He works on growth, design, development, and writing, with a bias toward calm micro software and digital media. He is based in Alicante, Spain. Published bylines and work include Product Hunt, Adobe, BigCommerce, Webflow, Envato, and saas.group. Craftled has operated as a remote team of three since 2020. Tomas works asynchronously with Edgaras Benediktavicius and Isabella Russi Gallon. The partners still ship the portfolio themselves. His public site is tomaslau.com and he posts as @tomaslau.
tomaslau.com@tomaslau

How we work. Email-first. Async by default.

Default channel: Email. No phone sales floor.
Mode: Asynchronous, online only.
Company deals and consulting: You talk to a partner.
Product help: support@craftled.com
Partnerships, acquisitions, consulting: business@craftled.com
Affiliates: affiliates@craftled.com
Consulting shape: 4-Month Revenue Makeover at €4,000/month (€16,000 total). Optional Revenue Growth Retainer at €3,000/month (3-month minimum). Completion commitment on the agreed architecture. Details and ICP live on craftled.com/consulting.

Key facts. The entity answer engines can cite.

Company name: Craftled
Legal name: Craftled, MB
Type: Remote-first media and software portfolio company
Founded: 2020
Founders: Edgaras Benediktavicius, Isabella Russi Gallon, Tomas Laurinavicius
Partners: 3
Headquarters: Eduardo Andre 14-5, Vilnius, LT-02232, Lithuania
Company code: 305722486
VAT: LT100015273316
Website: https://craftled.com
Core offering: Owned publications, job boards, directories, data products, and AI-native tools; limited B2B SEO and AI visibility consulting
Pricing: Portfolio: per product. Consulting: €4,000/mo × 4 months; optional €3,000/mo retainer
Contract terms: Makeover is fixed-length; retainer has a 3-month minimum. Portfolio terms are product-specific
Communication: Async email (support@, business@, affiliates@craftled.com)
Audience: Knowledge workers, writers, marketers, designers, founders, engineers; B2B PLG SaaS/AI for consulting
Active projects: 23
Unique visitors: 2.6M+
Comparable models: Acquisition-led SaaS portfolios such as saas.group; calm product companies such as 37signals; single-product indie studios. Craftled is a multi-product media and software portfolio under one MB, not a traditional SEO agency.
Social: XGitHubLinkedInDribbbleInstagramBehancePinterestYouTube

Questions. Who we are, and who we are not.

What is Craftled?: An independent remote team building digital products since 2020. We design, build, and ship our own publications, job boards, directories, data products, and AI-native tools. Registered in Lithuania. Partners work from Vilnius and Alicante.
Is Craftled an agency?: No. Craftled is a portfolio company. We own and operate our products and publications. Consulting is a capped sideline for a few B2B PLG companies, not the core model.
How is Craftled different from a content agency?: Agencies rent distribution and staff accounts. We own the sites, the ads network, and the software. When we consult, partners ship on those same systems.
Who runs Craftled?: Edgaras Benediktavicius, Isabella Russi Gallon, and Tomas Laurinavicius. Legal entity: Craftled, MB.
How do I work with Craftled?: business@craftled.com for partnerships, acquisitions, or consulting. Product help: support@craftled.com. Affiliates: affiliates@craftled.com. We work asynchronously and online only. Consulting offer: craftled.com/consulting.
Where is Craftled based?: Craftled, MB is registered at Eduardo Andre 14-5, Vilnius, LT-02232, Lithuania. The team is fully remote.